PBS is a company specialized in financial solutions that wanted to renovate its image to something fresher, without losing its professional image and logical thinking. I chose the cube as a base, and as a symbol of a certain way of thinking and a solid structure.
The cube, incorporated in third dimension, creates a complexity within the simplicity and defines some identity guides that according the the needs of client may vary. The sign that forms a heart, symbolizes customer service. This sign can turn into an “S”, the first letter in the word service.