About
What makes data visualization memorable?
“In human cognition, understanding and memorability are intertwined.” (Borkin, M. et al.)
This principle guides us to create data visualizations and information design with impact, clarity, and effectiveness.
Our services
Creative process
01. CLIENT BRIEFING
The project begins by listening and understanding your goals. We collaborate to define a clear data visualization strategy, ensuring our creative vision aligns with your needs.
02. DATA ANALYSIS
We explore and prepare your data, identifying the key stories hidden in the data that will form the basis of our design.
03. OUTLINE
We outline your narrative using various charts, diagrams, and visualizations to ensure your data's story is communicated effectively.
04. DESIGN
Using our expertise in graphic design and information design, we create a final product that provides a meaningful and memorable experience with your information.
Before and after
Every data visualization is simple compared to the database it represents, but often not effective enough. If complex information is not designed by a professional it could be misunderstanding.
Most important is the story behind the numbers. We analyze, research and interpret the data surrounding each project to find the best possible concept to structure the information.
Once we understand the main focus, we delve into the information design to optimize every element. We explore various charts and infographics to find the best visual expression to show the message and we decided which other elements will help us to tell the full story (text, image, highlight figures, maps, diagrams, etc.).