About
What makes a data visualization memorable?
“In human cognition, understanding and memorability are intertwined.” (Borkin, M. et al.)
This insight drives our focus on creating visual content with impact and effectiveness
Our services
Creative process
01. CLIENT BRIEFING
The project begins by listening and understanding the client. Then we are ready to write our own creative vision.
02. DATA ANALYSIS
We explore and edit the data to start creating data visualizations.
03. OUTLINE
Using different charts and diagrams we see how the story behind the data is better communicated.
04. DESIGN
We use all our graphic design knowledge to make the experience with the information meaningful and memorable.
Before and after
Every graph is simple compared to the database it represents, but often not effective enough. If complex information is not designed correctly it could be misunderstanding.
Most important is the story behind the numbers. We read, research and interpret the data surrounding each project to find the best possible concept to structure the information. Once we understand the main focus, we delve into the design to optimize every element. We explore various charts to find the best visual expression to show the message and we decided which other elements will help us to tell all story (text, image, highlight figures, maps, diagrams, etc.)